IE is the new academic corporate partner of Circulo Fortuny, the only Spanish association internationally recognised as a liaison and representative of high-end Spanish companies and industries. The signing of this incorporation was attended by the presidents of both institutions, Diego del Alcázar and Carlos Falcó, along with Martin Boehm, dean of the IE Business School, amongst others.
Following this signing, IE and Circulo Fortuny will jointly promote the research of the Premium and Luxury sector that IE is developing with its Superior Programme of Strategic Direction and Management in the Luxury Field and the research carried out by IE and Mastercard’s Premium Market and Luxury Goods Observatory, as well as the collaboration in forums and conferences related to the Luxury industry and that are of interest to both entities.
“The incorporation of IE reinforces the role of Circulo Fortuny as a promoter of Spanish excellence. IE offers an education based on innovation, global vision and entrepreneurship. Without a doubt, this union represents an extraordinary opportunity to better fulfill our mission of dissemination and contribution to the international image of Spain”, that Carlos Falcó, Marqués de Griñón, Executive President of Circulo Fortuny. “Our incorporation with Circulo Fortuny reinforces IE’s on-going commitment to train leaders via an innovative, humanistic and entrepreneurial approach to the Premium and Luxury sectors. An objective that IE has been developing for more than a decade with the Superior Programme of Strategic Direction and Management in the Luxury Field and with the activities of IE and Mastercard’s Premium Market and Luxury Goods Observatory” said Martin Boehm, Dean of the IE Business School.
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